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Business model development and strategic choices - the case of Site Logic
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Helsinki University of Technology |
Master's thesis
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T-110
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en
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(6) + 62 s. + liitt. 4
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Abstract
Strategy has traditionally been seen as an important factor for the success of any business.
In recent years the concept of a business model has evolved into a more practical tool alongside strategy.
In this master's thesis a business model is developed and strategic choices are discussed for a case company, Oy Site Logic Ab.
The case company is a small consultancy planning and implementing websites and the goal is to find a way to achieve scalable growth through a business model, which utilises the current knowledge of the company.
In the theoretical part the terms business model and strategy are defined and a framework for business model development and strategic choices is constructed based on literature.
In the framework a business model is first developed based on a business idea, second strategic choices underlying the model are discussed and last the business model is analysed.
The business model description includes both breadth and depth.
In the implementation part a business idea is presented.
Based on that idea the framework constructed in the theoretical part is implemented providing a business model and the strategic choices underlying it for the case company.
As a result of the work a business model is developed around a software product that produces sales leads from website visitors through self-learning analysis.
For the case company the results are concrete and valuable as is the process itself.
The conclusion about the theoretical part is that for a small or new company a non-traditional process can be used; a business model is developed before the strategic choices underlying it are made.