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Challenge and promise of new technology for international brand management. Case: value proposition of TriplePlay service.

School of Business | Master's thesis

Electronic archive copy is available via Aalto Thesis Database.

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Date

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

Major/Subject

International Business

Language

en

Keywords

kansainväliset yhtiöt, media, viestintä, teknologia, brandit, kuluttajakäyttäytyminen

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-2020111716719

Collections

[gradu] Kauppakorkeakoulu / BIZ

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