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The influence of perceived usefulness, perceived ease of use and perceived health risk on consumers’ online shopping behaviors and their continuance intention – A study in post covid-19 pandemic
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School of Business |
Master's thesis
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en
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51 + 4
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Abstract
This thesis examines the impact of perceived usefulness, perceived ease of use, and perceived health risk on consumers' online shopping behaviors and continuance intention in the post-pandemic era, with a specific focus on the context of online food delivery services. The research adopts a survey methodology, utilizing data collected from 181 respondents through online communities on social platforms and direct messages. The findings reveal that perceived usefulness positively influences consumers' attitudes and continuance intention towards online shopping. Additionally, perceived ease of use is found to have a positive influence on consumers' attitudes, perceived behavioral control, and continuance intention towards online shopping. Furthermore, perceived health risk is identified as a significant factor positively influencing consumers' attitudes, subjective norms, and continuance intention towards online shopping. These findings contribute to a deeper understanding of consumer behavior in the post-pandemic landscape and provide valuable insights for businesses operating in the online food delivery industry. The study underscores the importance of perceived usefulness, perceived ease of use, and perceived health risk in shaping consumers' online shopping behaviors and their intentions to continue using online platforms.